RBB

DIGITAL IS ALL AROUND US

Brand:

Raiffeisenbank

Type:

  • TV
  • Commercials

Tags:

TVC, Campaigns, Raiffeisenbank, Finance, Post Production, Ivaylo Minov, DNA

Transforming the landscape

In 2020 the digital transformation turned to be a high priority for Raiffeisenbank. Our task in that regard was to differentiate the look and feel of the brand communication, finding a visual expression of this shift.

Creating an immersion

Through the eyes of the cunsumer, we demonstrated the digital transformation in our everyday lives. We create a storyline where Augmented Reality enhances almost every action of our protagonist. In this setup we introduced the new entirely online process of opening an account at Raiffeisenbank.

Mmm, yummy

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Produced by: final_new

Producer: Viktor Velkov

Director: Ivaylo Minov

Director of Photography: Julian Atanassov

Gaffer: Philip Penev

Key Grip: Georgi Petkov

Production Designer: Sabina Christova

Casting: Nina Boyanova

Location manager: Iva Petkova

Stylist: Jasmina Vasileva

MUA: Gergana Ivanova

VFX Supervisor / Key Animator: Stanimir Bikovski

Editing: Ivaylo Minov

Sound Design: Studio Digital Plus

Colourist: Demetry

Digital is all around us

In 2020 the digital transformation turned to be a high priority for Raiffeisenbank. Our task in that regard was to differentiate the look and feel of the brand communication, finding a visual expression of this shift.