Brand:
DIGITAL IS ALL AROUND US
Type:
- TV
- Commercials
Tags:
TVC, Campaigns, Raiffeisenbank, Finance, Post Production, Ivaylo Minov, DNA
Transforming the landscape
In 2020 the digital transformation turned to be a high priority for Raiffeisenbank. Our task in that regard was to differentiate the look and feel of the brand communication, finding a visual expression of this shift.
Creating an immersion
Through the eyes of the cunsumer, we demonstrated the digital transformation in our everyday lives. We create a storyline where Augmented Reality enhances almost every action of our protagonist. In this setup we introduced the new entirely online process of opening an account at Raiffeisenbank.
Mmm, yummy



Produced by: final_new
Producer: Viktor Velkov
Director: Ivaylo Minov
Director of Photography: Julian Atanassov
Gaffer: Philip Penev
Key Grip: Georgi Petkov
Production Designer: Sabina Christova
Casting: Nina Boyanova
Location manager: Iva Petkova
Stylist: Jasmina Vasileva
MUA: Gergana Ivanova
VFX Supervisor / Key Animator: Stanimir Bikovski
Editing: Ivaylo Minov
Sound Design: Studio Digital Plus
Colourist: Demetry
Digital is all around us
In 2020 the digital transformation turned to be a high priority for Raiffeisenbank. Our task in that regard was to differentiate the look and feel of the brand communication, finding a visual expression of this shift.